Loyalty Marketing

NEW YORK — Macy's announced that it has partnered with Latina magazine and the Hispanic Scholarship Fund to celebrate Hispanic Heritage Month with special events and once-in-a-lifetime internship opportunities.

New York City -- Dunkin' Donuts is looking to expand in the western part of the country. The chain said it is actively seeking franchisees for parts of Colorado, Texas, Nebraska, Oklahoma and New Mexico, regions in which the Dunkin barely has a presence.

To entice would-be franchisees, the company will offer reduced royalty fees and extra money for local advertising.

CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

Eden Prairie, Minn. --- Supervalu announced the sale of 107 fuel centers located in the Midwest, Intermountain West and West Coast regions following the acceptance of four separate bids to purchase the centers. The transactions include the majority of fuel centers within the Albertsons, Cub Foods, Hornbacher’s and Jewel-Osco banners.

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

NEW YORK  — Spanish retailer Zara is giving consumers greater access to its European style with the launch of its first U.S. e-commerce site. 

SAN ANTONIO — H-E-B announced that it has launched an early childhood literacy initiative to help educate Texas parents and caregivers about the importance of reading to children a minimum of three times per week and to provide families with the tools and resources they need to prepare their early learners for school.

SAN BERNARDINO, Calif. — Stater Bros. Supermarkets, which operates 167 stores in Southern California, announced that it will be the title sponsor of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

The Stater Bros. Route 66 Rendezvous will be held from Thursday, Sept. 15 through Sunday, Sept. 18 along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.