Loyalty Marketing

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that it has awarded 10 students, ranging in age from 10 to 17, with a total of $10,000 in scholarship money for post-secondary education. In addition to the scholarships, Kohl’s will donate $1,000 to a nonprofit organization of each winner’s choice. 

Minneapolis -- Supervalu president and CEO Craig Herkert on Tuesday spoke of the company’s “hyper-local retailing” concept during a conference call with analysts and reported by Retailing Today.

Supervalu’s commitment to growing its Save-A-Lot discount banner and its participation in First Lady Michelle Obama’s Partnership for a Healthier America campaign were other significant programs Herkert believes will help differentiate the grocer enough to drive trips and increase consumer loyalty.

PLANO, Texas — JCPenney announced that it is launching a new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to afterschool programs. Serving as the company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.

NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.