Loyalty Marketing

St. Petersburg, Fla. -- After launching an enhancement program designed to assist tenants toward ramping up sales, Sembler Co. said it will be expanding its “Sembler Advantage” program portfolio-wide.

Currently, 30 tenants have completed the program, according to Sembler, and have learned tips and techniques for jump-starting a small business, such as incentivizing employees to bring in new business.

Pricing studies conducted this week by Wall Street analysts yielded familiar results.

Deutsche Bank analyst Charles Grom and Citigroup analyst Deb Weinswig issued reports this week comparing Walmart’s prices to dollar stores and conventional supermarkets and Target.

LEXINGTON, Mass. — Stride Rite is giving young girls the ultimate fairy tale experience with special in-store Cinderella shoe fittings and the chance to win a hometown screening of a Disney fairy tale.

An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.

The two companies launched an intriguing program designed to help shoppers save money, drive sales of Unilever brands at Fresh & Easy stores and help the Arbor Day Foundation plant trees.

Each year, since the “big recession,” retailers have been putting out their holiday decorations and starting their promotional sales as early as mid-October. It used to be that Black Friday was the kick-off that got everyone out to the stores in search of that must-have discounted gift for their loved ones. This year, however, the calendar barely hit September and I saw Christmas trees on display at my local Costco and retailers announcing their layaway program incentives.

The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.

By Jeannie Lewis, [email protected], @dot jeannie

Minneapolis -- Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than non-showroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smart phones to find a lower price online, were also found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.