Loyalty Marketing

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

SEATTLE — Online shoe retailer, OnlineShoes.com, announced that four in-vogue fashion bloggers will each design a pair of customized 993 Running Shoes by New Balance, and readers will vote on who did it best.  At the end of voting, the winning design will go into production and be sold by OnlineShoes.com as limited-edition footwear. Voters can also enter for a chance to win a pair of custom New Balance running shoes. The contest runs from Tuesday, April 9 through Friday, April 19, 2013.

Discover Financial Services is offering extra cashback for home improvement store purchases.

Discover card members can earn 5% Cashback Bonus on up to $1,500 in purchases at home improvement stores. The deal runs through June 30. 

MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.

By Brad LaRock, [email protected]

If the 2012 holiday retail season proved anything, it’s this: the smart merchant gets the sale. Retailers have to plan strategically, segment their customer base, and think like today’s super connected shopper.

MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.