Loyalty Marketing

The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.

With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

NEW YORK — According to survey results by Deloitte, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, despite an improving economy.

Deloitte's 2013 American Pantry Study found that 92% of Americans said they have become more resourceful, and 86% say they are getting more precise in what they buy — attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay. 

Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers. 

LOS GATOS, Calif. — Wanderful Media, an online local discovery shopping company, has revamped its existing collection of digital circulars and re-launched it as an online community that drives shoppers to local retailers. 

Called Find&Save, the online community gives shoppers access to all the latest sales in their areas and gives them the tools they need to connect with other shoppers and help them keep track of what they need. Shoppers can access Find&Save remotely via tablet, mobile or web. 

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.