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Loyalty Marketing

  • Research: American Express and USAA tops in credit card customer experience

    Waban, Mass. -- Research results released Monday by Temkin revealed that, based on a study of 10,000 U.S consumers, American Express and USAA earned the top spots in the credit card sector.

    According to the 2013 Temkin Experience Ratings, HSBC was the lowest rated credit card issuer for the third consecutive year.

    "USAA and American Express set the pace for customer experience in credit cards while HSBC is a real black sheep in the industry," said Bruce Temkin, managing partner, Temkin Group.

  • 89 Degrees to highlight cross channel engagement at Demandware conference

    89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI,  announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

    89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4. 

  • Starbucks in Groupon deal

    New York -- Starbucks Coffee Company on Friday offered an online coupon though Groupon Inc., Bloomberg reported. It is the first time the chain has had a Groupon offering.

    For $5, customers received a printable gift card to use in Starbucks’ stores for $10, according to the report.  

     

  • The future of savings thanks to Apple

    Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

    Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

  • Hardware chain 'Aces' marketing strategy

    OAK BROOK, Ill. — Ace Hardware has launched a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service. 

    The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

  • Ace Hardware launches ‘Meet the Aces’ marketing campaign

    Oak Brook, Ill. -- Ace Hardware said Tuesday it has unveiled a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service.
     
    The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

  • Post-It sticks it to people on the go

    ST. PAUL, Minn. — 3M has introduced a new line of Post-It brand products designed for today's mobile workers and busy families.

    The new Post-it Mobile Collection features a variety of compact and durable products specially designed to stick, insert and clip to the everyday items you carry. The Attach and Go Products work together, allowing you to customize a portable organization system that helps you Do More, Your Way.

  • Sears Holdings honored for energy efficiency

    HOFFMAN ESTATES, Ill. — The U.S. Environmental Protection Agency has recognized Sears Holdings with a 2013 Energy Star Partner of the Year - Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency. This year, Sears Holdings is being awarded for both its role as a retailer of Energy Star certified products and for energy management in its stores. Sears Holdings' accomplishments will be recognized at an awards ceremony in Washington, D.C., on March 26.

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