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Loyalty Marketing

  • Safeway milks social media with dairy contest

    PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

  • Budweiser fundraiser to benefit military families

    ST. LOUIS — For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

  • Mother’s Day shoppers set spending limits

    Los Angeles – Shoppers are setting a budget for Mother’s Day spending this year, according to a new survey from PriceGrabber. Results of the 2013 Mother’s Day Survey show that 52% of consumers plan to spend less than $100 on Mother’s Day gifts, with flowers the most popular gift selection.

    The survey of 6,824 US online shopping consumers also shows that 23% of shoppers will spend $100-$249, while 12% will spend more than $250 and 13% do not have a budget in mind.
     

  • J.C. Penney asks customers to come back in its new ad

    New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
       

  • Macy’s, AA to host Asian American hip-hop group

    NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide. 

     

    The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.

     

  • Social media firm growing in Minneapolis

    Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

    Collective Bias established a presence in Minneapolis last year and more recently tapped Kristen Brown to lead the firm’s growth efforts. Brown spent five years with NPD in the company’s Minneapolis office where she served as retail insights director. She is also a best-selling author and motivational coach.

  • Don’t Count Out Direct Mail: Five Ways to Boost ROI

    By Michael W. Maynard,

  • New Kitchen e-commerce site opens

    Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

    The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.

     

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