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Loyalty Marketing

  • 300 food banks benefit from Walmart’s fight-hunger campaign

    Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

    Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities. 

  • Gallup: Americans would rather save

    Princeton – A substantially higher percentage of Americans (60%) would rather save money than spend it (37%), according to a new Gallup poll. Consumer show little difference in these preferences according to demographic categories such as age, gender, education and political party.

  • Walmart encourages customers to give back

    SALT LAKE CITY — As part of its philanthropic efforts, Walmart is holding a fundraiser between now and Friday, June 21 benefiting Children’s Miracle Network Hospitals.

    Walmart is inviting customers and Sam’s Club members to make a $1 donation or more at the retailers’ more than 4,600 U.S. locations. Participants can add a “Miracle Balloon” donation during checkout, and 100% of all funds raised will go directly to the member hospital in the area. 

  • Rite Aid celebrates conversion of Buffalo stores to its Wellness format

    Buffalo, N.Y. -- Buffalo, the second largest city in New York, has become the first market in which a majority of Rite Aid's stores have been converted to the Wellness format, the retail pharmacy chain announced Wednesday.

  • ProFlowers extends online footprint

    SAN DIEGO — Online fresh flowers retailer ProFlowers is launching a ProFlowers-branded store on eBay, extending its online reach.

    The new ProFlowers eBay storefront features a broad assortment of fresh flowers, plants and product bundles including vases and chocolates, much like its existing online e-commerce site. Its eBay store also prominently features a “Deal of the Week” specially priced bouquet and vase.

  • Walmart re-engages on reputation front

    A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

  • Ace, Weather Channel launch sweepstakes

    Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

    As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

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