Loyalty Marketing

Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities. 

Princeton – A substantially higher percentage of Americans (60%) would rather save money than spend it (37%), according to a new Gallup poll. Consumer show little difference in these preferences according to demographic categories such as age, gender, education and political party.

SALT LAKE CITY — As part of its philanthropic efforts, Walmart is holding a fundraiser between now and Friday, June 21 benefiting Children’s Miracle Network Hospitals.

Walmart is inviting customers and Sam’s Club members to make a $1 donation or more at the retailers’ more than 4,600 U.S. locations. Participants can add a “Miracle Balloon” donation during checkout, and 100% of all funds raised will go directly to the member hospital in the area. 

Buffalo, N.Y. -- Buffalo, the second largest city in New York, has become the first market in which a majority of Rite Aid's stores have been converted to the Wellness format, the retail pharmacy chain announced Wednesday.

SAN DIEGO — Online fresh flowers retailer ProFlowers is launching a ProFlowers-branded store on eBay, extending its online reach.

The new ProFlowers eBay storefront features a broad assortment of fresh flowers, plants and product bundles including vases and chocolates, much like its existing online e-commerce site. Its eBay store also prominently features a “Deal of the Week” specially priced bouquet and vase.

MISSISSAUGA, Ontario — According to a survey conducted by Leger Marketing on behalf of Walmart Canada, Canadians would pay their mom an average annual salary of $161,287 per year.

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

By Rana K. Williamson, PhD, Better Merchant Accounts