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Loyalty Marketing

  • Survey: 20% of smartphone users respond to savings notification

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

    The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

  • Peapod, nonprofit help Hurricane Sandy families rebuild

    NEW YORK, N.Y. — As the six month anniversary of Hurricane Sandy approaches, online grocery service Peapod is teaming up with Family-to-Family, Inc. to launch a 90-day campaign to restock the kitchen cupboards of families still struggling from the effects of the storm.

  • Express levels shopping field for Canadian customers

    TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.

    Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125. 

  • Walmart giving surpasses $1 billion

    BENTONVILLE, Ark. — Walmart and its foundation gave more than $1 billion in cash and in-kind contributions throughout the last fiscal year, the company announced Monday. 

    It’s the most money and in-kind donations given by Walmart or any U.S. retailer in a fiscal year ever , according to the company. The growth in global giving was largely due to increased in-kind donations in the U.S. to local food banks and families impacted by disasters.

  • Macy’s tapping into customer creativity for new ad

    NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

  • Tide looks to clean up in NFL draft

    CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

    Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

  • HTC smartphone hits RadioShack shelves

    FORT WORTH, Texas — RadioShack has stocked its shelves at locations nationwide with HTC's most recent flagship smartphone, the HTC One.

    To celebrate the launch, RadioShack will give a $50 Google Play credit to anyone who buys the smartphone at one of their participating locations by June 1. Consumers can also take advantage of the company's Trade & Save Program, which allows them to trade-in their old phones for as much as $300 toward the new phone and accessories, depending on the phone model. 

  • Forest City launches tool to shape Short Pump Town Center

    Cleveland -- Forest City Enterprises said that, as its Short Pump Town Center celebrates 10 years in the Richmond, Va., market, it has launched a “Drawing Board” on Popularise, an online crowdsourcing and community engagement tool that focuses on real estate development.

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