Loyalty Marketing

NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide. 

The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.

Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.

PHILADELPHIA — Five Below, a leading retailer of extreme-value merchandise for teens and pre-teens, is once again teaming up with Alex's Lemonade Stand Foundation to raise money to help children with cancer. 

By Michael W. Maynard,

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com. 

"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."

Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.

Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.

COLUMBUS, Ohio — Big Lots, North America's largest broadline closeout retailer, has launched its sixth annual Lots2Give program to benefit schools in need of financial support. 

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.