Loyalty Marketing

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign. 

Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.

Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.

FAIRFIELD, Calif. — Jelly Belly has introduced Camo Beans, a special selection of jelly beans inspired by the art of camouflage, as part of its initiative to support military families.

Jelly Belly Camo Beans come in 3.5-oz. bags in 12-ct. cases and come with seven flavors inside each bag: chocolate pudding, green apple, licorice, juicy pear, orange sherbet, toasted marshmallow and watermelon.

Bentonville, Ark. – Starting Sept. 21, consumers will be able to receive immediate credit toward the purchase of a new smartphone when they trade in their current smartphone at more than 3,600 participating Wal-Mart stores and Sam's Club locations across the U.S. Wal-Mart's trade-in program offers an immediate credit from $50 to $300 for more than 100 smartphones.

SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.