Loyalty Marketing

Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.

Bentonville, Ark. – Starting Sept. 21, consumers will be able to receive immediate credit toward the purchase of a new smartphone when they trade in their current smartphone at more than 3,600 participating Wal-Mart stores and Sam's Club locations across the U.S. Wal-Mart's trade-in program offers an immediate credit from $50 to $300 for more than 100 smartphones.

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

Beauty.com is offering a free gift as an incentive for shoppers to spend at least $100 on the site. The Heartbeat Bag, developed by the creative force behind New York fashion line, Honor, is a clutch filled with products.

The black cosmetics case is clad in white hearts and has white lining dotted with black hearts. Shoppers can store beauty products in the translucent pink windows. The inside and outside of the clutch are waterproof.

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.