Loyalty Marketing

As we transition into fall, let’s bid a fond farewell to summer 2013 by looking at how Benson’s Homemade Ice Cream, an independent seasonal ice cream parlor in the idyllic community of Boxford, Mass., uses Facebook in ways that larger retailers may want to emulate.

Real information in real time

CAMDEN, N.J. — Campbell’s Chunky soup, the official soup sponsor of the NFL, is renewing the Mama’s Boy campaign for the 2013 season, this time tapping Green Bay Packers linebacker and Super Bowl XLV champion Clay Matthews as its spokesperson.

In conjunction with the new ad campaign, Campbell will kick off the upcoming season with three new soups inspired by a classic sports pub menu: Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak.

FREEPORT, Maine — L.L.Bean has introduced the One Fund Boston Tote made from the tarp used to protect the Fenway Park infield during its 100th anniversary in 2012.

The limited edition version of the company’s signature tote celebrates the spirit of Boston and its people, with 100% of the profits going to The One Fund Boston.

Atlanta – Chick-fil-A is running a “Breakfast on Us” cross-channel promotion that offers a free breakfast entrée to customers who make an online reservation for any Chick-fil-A restaurant. Beginning Aug. 29, customers can visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at a local Chick-fil-A restaurant between Sept. 9 and Spt. 14.

New York -- Modell’s Sporting Goods will celebrate the grand opening of two of its newest locations on Aug. 30, giving it a total of 155 storefronts.

The new stores are located in Huntington Shopping Center, Huntington Station, N.Y., and in Fivetowns Shopping Center, Rosedale, N.Y. Both locations are on Long Island.

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

Woonsocket, R.I. -- CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

Hoffman Estates, Ill. -- “The Chore Score,” an app that allows parents to create chore lists for their kids with rewards that can be redeemed at Sears stores or Sears.com, won the recent Sears Startup & Developer Challenge. The contest, held for three days, featured more than 150 participants using the Sears development API to create apps that would strengthen the experience of the Sears Shop Your Way membership program.