Loyalty Marketing

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

Dallas -- SRS Real Estate Partners said that Glori Rodriguez has been named a senior marketing coordinator in the South Florida office.

Rodriguez will be responsible for executing the national and local marketing strategies for the South Florida office including broker transaction support, identity building, and lead generation initiatives.

Prior to SRS, she was a business development coordinator at Bureau Veritas N.A.

New York City -- Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.

GRAND RAPIDS, Mich. — Two Feeding America food banks and a Macomb County, Mich., resident were named winners of Meijer's "Get Gifted" online holiday contest.

The retailer said it donated $10,000 to Gleaners Community Food Bank and Forgotten Harvest last week and named Vickie Spokes its grand prize winner of $10,000 in Meijer gift cards.

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.

The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually. 

Tune in this Sunday for the running of the Daytona 500 (coverage begins at noon on Fox) and see whether this is the year Juan Pablo Montoya pilots the number 42 Target Chevrolet to victory.

MINNEAPOLIS  — Target overcame modest fourth-quarter sales growth to report profits that exceeded earnings guidance and also provided a better than expected outlook for 2012.

A shopping center owner and manager is on the cutting edge of mobile marketing. DDR Corp., which owns and manages 538 value-oriented shopping centers in the United States, Puerto Rico and Brazil, is testing a service in select properties that combines physical retail assets with location-based mobile marketing.