A hot commodity, thieves target top detergent brand

Tide laundry detergent is so popular with shoppers that it is regularly featured on the cover of Target’s weekly circular as a means to generate customer traffic, but it appears the detergent brand’s popularity is causing it to generate the wrong kind of traffic. A story by the Associated Press points out this week that Tide has become a frequent target of shoplifters at retailers nationwide and the new currency of an underground economy. It is somewhat of a curious development considering Tide comes in a high visibility orange jugs that are more difficult to conceal than frequently stolen health and beauty items. Read more.