Survey: Nearly half of adults only buy clothing when on sale

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.



Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.



The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights:



When asked how they usually shop for clothing for themselves or others in their households, 46% said they visit a store, find the item and buy it in the store; 10% said they search out a deal or coupon first that would determine what item would be purchased; 7% said they find the desired item first, then look for a deal or coupon before buying; and 10% said they go online, find what they want and buy it online.



Sometimes preferred shopping routines include only shopping at the same stores, found the survey. Forty-five percent of U.S. adults who do any clothes shopping said they are loyal to particular clothing stores, with 18% saying they are loyal to one or two stores in particular. On the flip side, 33% said they shop wherever they can find the best deals.



When asked how much money they typically spend on clothing for themselves and/or anyone else in their household per month, those U.S. adults who do clothes shopping said the following:

• $1 - $50: 60


• $51 - $100: 21%


• $101 or more: 20%

“Regardless of clothes shopping budgets, savvy shoppers are employing a variety of tactics to help lessen the bruising on their bank accounts,” said Jackie Warrick, president and chief savings officer at CouponCabin.com.