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Loyalty Marketing

  • Sears continues transformation into member-centric company

    HOFFMAN ESTATES, Ill. — Sears continues focusing on its Shop Your Way loyalty program, following second quarter results for the period ended Aug. 3. Members can increase their reward points by linking up to three eligible Visa credit and debit cards to their accounts.

    Members can use their linked cards at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

  • Seller Beware: Breaking a Promise Could Lead to Losing Your Customer

    By Dawn Palmer, Accenture

  • M&M’s to give fans a chance to hit NASCAR circuit

    HACKETTSTOWN, N.J. — M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

    On Monday, Sept. 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track. Following their rides, fans can have their vehicles photographed at the track.

  • Kohl’s supports women's health with new athletic collection

    MENOMONEE FALLS, Wis. — Kohl’s has unveiled a line of athletic apparel and accessories called Tek Gear, from the Kohl’s Cares cause merchandise program, and 100% of the net profit will go to support the fight against breast cancer.

  • Walmart decks aisles with holiday shoppers

    ORLANDO — Walmart is kicking off its official start to the holiday season Friday, Sept. 13, with a no-fee layaway program.

  • Supermarket retailer launches texting program

    Lubbock, Texas -- The United Family, parent of United Supermarkets and several other grocery store banners, has launched a texting program designed to enhance shopping experiences of United Supermarkets, Market Street and Amigos guests. Shoppers who opt-in to the texting program will receive product information and savings opportunities they can use instantly.
     

  • E.p.t to mark Labor Day with contest celebrating moms in labor

    TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

    Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand. 

  • Red Robin swoops into Peoria, Ill.

    Greenwood Village, Colo. — Red Robin Gourmet Burgers will open its first location in Peoria, Ill., on Sept. 2. To help celebrate the grand opening, Red Robin will donate the new restaurant’s sales of Freckled Lemonade for the first week of operations to Alex’s Lemonade Stand Foundation, a non-profit organization dedicated to finding cures for all kids with cancer.

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