Loyalty Marketing

OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.

Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

San Diego – Mobile messaging provider Bulletin has released DealSiftr, a mobile dealfinder app for iOS devices. With DealSiftr, users fill out a personal profile to tell the app exactly what they're looking for, and then DealSiftr will serve up the most relevant daily deals straight to the user's mobile device.

Amazon announced a record-setting holiday season for its annual membership program Amazon Prime. More than 1 million customers around the world became new Prime members in the third week of December.

On Amazon’s peak shipping day, more Prime items were shipped worldwide than ever before. The entire 2013 holiday season was the best ever for Amazon, with more than 36.8 million items ordered worldwide on Cyber Monday, which is a record-breaking 426 items per second, and millions of customers unwrapped Kindle e-readers and Kindle Fire tablets this holiday season.

Cabot Creamery is honoring 50 volunteers from across the United States with what it’s calling a “trip of a lifetime.” On Jan. 11, the volunteers will board the Celebrity Cruises Summit for an all-expense-paid, six-day, seven-night Caribbean cruise organized in their honor, courtesy of the 1,200 farm families who own Cabot Creamery Cooperative.

The farmer-owners of Cabot have presented the Cabot Community Celebrity Award program since 2010 to recognize individuals from across the nation who have made a difference in their communities.

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.