Loyalty Marketing

Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Omaha, Neb. - Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points-based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

Minneapolis -- In a move to further boost its marketing organization, Target Corp. has hired Kristi Argyilan as senior VP, media and guest engagement, effective June 2.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president at Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.  

Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Shopper social media company Collective Bias has named Ali Mirian as SVP of product development and analytics.

Phoenix – PetSmart Inc. posted a 1.3% increase in net income during the first quarter of fiscal 2014, rising to $104 million from $102 million in the first quarter of the prior year. Net sales increased 1.1% to $1.7 billion, but same-store sales missed Wall Street expectations by falling 0.6%.

PetSmart cited a challenging and volatile consumer environment and a competitive market as contributing to its weaker-than-anticipated same-store sales results.