Loyalty Marketing

In a major boost to member benefits, Sam’s Club announced a credit card cash back program that gives members the opportunity to earn 5% cash back on fuel, 3% cash back on dining and travel and 1% cash back on all other purchases, up to $5,000 annually.

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

Bentonville, Ark. -- Sam's Club announced it will launch a new credit card using EMV chip-enabled technology on June 23, beating Target as the first mass retailer to move to the new technology. The new card — co-branded with MasterCard Inc. and issued by GE Capital Retail Bank — has an embedded chip that makes the card more difficult to duplicate, which provides enhanced security from fraudulent activity, according to Sam’s Club.

Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

By Bill Schild

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

Destination XL Group has named Peter H. Stratton Jr. as SVP, CFO and treasurer, effective June 1. Stratton replaces John E. Kyees, who was serving as interim CFO, and will report to president and CEO David Levin.

Stratton has been serving as the company’s SVP of finance, corporate controller and chief accounting officer since Sept. 2009. He joined the company in June of the same year as VP of finance.

A new cash rewards program rolling out nationwide at Sam’s Club June 12 is the latest enticement to encourage members to opt for the retailer’s $100 Plus membership level.

Plus members will automatically be enrolled in the program on June 12 and receive $10 in cash rewards for every $500 spent with the potential to receive an annual maximum payout of $500. The rewards load automatically onto membership cards and are restricted to use at Sam’s Club 635 locations or online.