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Whole Foods raises money to fight hunger
Whole Foods Market made a $46,784 donation to Solid Ground, a Seattle-based organization with a mission to build a community to end poverty. Throughout 2013, shoppers who visited any of the six Seattle-area Whole Foods Market stores had an opportunity to participate in the Bag Hunger program, with a cash donation to Solid Ground at the checkout registers.
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Kimberly-Clark leverages social media in integrated campaign
Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to not only retain existing consumers but also to reach out to new ones.
An integral part of the program is the Family UNity ("FUN") Song web app where families can customize their own "FUN song," share it on social media and download it as a ringtone.
