Loyalty Marketing

Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

Columbus, Ohio – Lane Bryant opens a new store at Genesee Valley Center in Flint, Michigan, on April 25. From April 25-27, Lane Bryant will give away 50 $25 gift cards each day.

Lane Bryant operates 775 stores across the U.S.


 

Woonsocket, R.I. - CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards. Through the Send to Card feature, ExtraCare cardholders can now digitally send all personalized offers available on CVS.com and the CVS Mobile app, as well as coupons received via email, to their cards in a single click.

Send to Card was first introduced in 2011 and provided a digital option for select coupons and rewards. Now, ExtraCare members can send more coupons to their cards.

Boston – Online clothing donation service Fashion Project is partnering with Neiman Marcus and Bergdorf Goodman to provide a personalized charitable clothing donation service for customers who participate in the InCircle loyalty program. All members, regardless of their annual spending, can utilize the White Glove Clothing Donation service to donate used luxury clothing, shoes, and accessories to a charity of their choice.

Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

It may not rival the FIFA World Cup, but there’s nothing bigger than the Dr Pepper Dallas Cup when it comes to international youth soccer tournaments in the United States.

Now in its 35th year, the recently concluded youth tournament crowned winning teams from throughout the world who competed in eight age classifications. Other big winners at the event were eight U.S.-based community organizations who each received donations of $5,000 in sports gear on behalf of the winning teams.