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Loyalty Marketing

  • Survey: Three in four retailers plan to identify customers in-store

    Boston — Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

  • A global day of giving at American Eagle

    Roughly 1,300 American Eagle Outfitters employees are participating this year in the retailer’s second annual AEO Better World Community Day.

    The operator of more than 1,000 stores throughout the U.S. and several international markets developed the community involvement initiative last year as a means to unite employees for a common cause to make a difference at the local level. The company designated Tuesday, June 10 as Better World Day.

  • Craftsman gears up for Father’s Day

    Craftsman is looking to make the most of this year’s Father's Day with a "Dad" anthem, bacon-inspired wrapping paper and a "MAKEcation" weekend.

    The brand describes a MAKEcation as a vacation where dads get to make things with their hands — and, well, Craftsman power tools. “It's like a fantasy camp for tool enthusiasts, hosted by actor and comedian Rob Riggle, with expert instructors from across the U.S.,” the brand said in a statement.

  • Euclid: U.S. retail sales grow 5% in May

    San Francisco — U.S. retailers reported 5% year-over-year growth in general merchandise, apparel, furniture and other (GAFO) retail sales. According to monthly figures from in-store retail analytics provider Euclid, shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.

  • Loblaw expands relationship with Precima

    Loblaw Companies Ltd. and LoyaltyOne's Precima merchandising/marketing solutions provider are renewing and expanding their long-term engagement. Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies.

  • Rite Aid same-store sales up 3.5% in May

    Camp Hill, Pa. -- Rite Aid’s same-store sales rose 3.5% in May, boosted by a healthy increase in Rx sales.

    The chain’s front-end same store sales increased 0.5%. Pharmacy same-store sales increased 5.0%. Total drugstore sales for the five-week period increased 2.5% to $2.48 billion, compared with $2.42 billion for the same period last year.

    Prescription sales accounted for 68.0% of drug store sales, and third party prescription sales represented 97.4% of pharmacy sales.

  • Olympian Gus Kenworthy heads to Petco’s Dog Days of Summer event

    Petco and the San Diego Padres are opening the gates of Petco Park to man's best friend during their annual "Dog Days of Summer" event July 29, and throwing the first pitch will be Olympic silver medalist Gus Kenworthy, alongside his famous Sochi pooch.

    Kenworthy gained notoriety not only on the slopes in the 2014 Winter Olympics, but off as well, as he made it his mission to save the stray dogs of Sochi and find them loving homes.

  • Back to Basics: Three Ways for Retailers to Create a Compelling Customer Experience

    By Eric Larson, Chief Revenue Officer, HelloWorld

    The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

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