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Loyalty Marketing

  • Fred's optimistic about new marketing program

    Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

    The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

  • Digital gifting company CashStar taps new marketing chief

    CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

  • Sam's Club launches chip-enabled credit card

    In a major boost to member benefits, Sam’s Club announced a credit card cash back program that gives members the opportunity to earn 5% cash back on fuel, 3% cash back on dining and travel and 1% cash back on all other purchases, up to $5,000 annually.

  • Kenshoo matches clicks on search engine ads to Facebook audiences in real time

    San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

  • Sam’s Club launching credit card with chip-enabled security technology

    Bentonville, Ark. -- Sam's Club announced it will launch a new credit card using EMV chip-enabled technology on June 23, beating Target as the first mass retailer to move to the new technology. The new card — co-branded with MasterCard Inc. and issued by GE Capital Retail Bank — has an embedded chip that makes the card more difficult to duplicate, which provides enhanced security from fraudulent activity, according to Sam’s Club.

  • Field & Stream plans omnichannel promotion for store opening

    Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

  • The Value and Power of Data-Driven Marketing

    By Bill Schild

  • Coinstar likes Facebook for customer contest

    Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

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