Loyalty Marketing

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  

Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.  

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.  

Washington, D.C. –- Nearly eight in 10 (79%) retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the holiday, compared to 74% who said in the 2013 holiday season. In addition, according to Shop.org’s EHoliday survey conducted by Prosper Insights & Analytics, approximately one in five (21%) will set those deadlines to expire Dec. 19 or later, compared to more than one-quarter who said so last year (25%).