Loyalty Marketing

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

Columbus, Ohio -– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.   

Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.

Seattle -- Starbucks Coffee Company continues to extend its mobile offerings. The coffee giant will launch mobile ordering in its locations in the Portland, Ore., area by year end, with a full rollout nationwide in 2015.    The mobile-order app will enable customers to place orders in advance of their visit and pick them up at their selected Starbucks location.   

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

 

Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

 

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.