Loyalty Marketing

BJ's Wholesale Club has introduced a Mastercard program that ups the ante in the wholesale club credit card category. The My BJ's Perks MasterCard will offer members 10 cents off per gallon of BJ's gas every day, up to 5% back on purchases in-club and at BJs.com, 2% back on eating out and non-BJ's gas purchases, and 1% back on purchases made everywhere else MasterCard is accepted.  

New York — BJ's Wholesale Club’s Mastercard program ups the ante in the wholesale club credit card category. The new My BJ's Perks MasterCard will offer members 10 cents off per gallon of BJ's gas, up to 5% back on purchases in-club and at BJs.com, 2% back on eating out and non-BJ's gas purchases, and 1% back on purchases made everywhere else MasterCard is accepted.    

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).   

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.