Loyalty Marketing

Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

The retailer said its sales between Thanksgiving and Cyber Monday increased 23 percent compared to the same period the prior year. In addition to new customers, the increase was driven by an 8 percent increase in average individual order size. Cyber Monday sales increased 24 percent while Thanksgiving day saw the largest gain, up 38 percent off of a smaller initial base than Cyber Monday.

Columbus, Ohio – Big Lots Inc. came up smaller than Wall Street expected with its fiscal performance in the third quarter of fiscal 2014. Net loss shrank to a higher-than-expected $3.44 million from $9.52 million in the same quarter the prior fiscal year.
  Net sales marginally grew to $1.11 billion from $1.1 billion, and same-store sales increased 1.4%. The company expects low-single-digit increases in same-store sales for the fourth quarter and full fiscal year 2014.
 

Seasonal excitement at seven of Gander Mountain’s 154 stores is being driven by a train-themed merchandising initiative called the Holiday Express.

In a first-of-its-kind effort, seven stores in Florida, Minnesota, Missouri, New York and Virginia feature the large seasonal display filled with activities and an area where kids can have a free photo taken with Santa.

Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

Bentonville, Ark. - Sam’s Club is introducing a new free Sam’s Club Travel mobile application designed to offer Sam’s Club members savings on hotels, rental cars, vacation homes, and other travel activities. Sam’s Club is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.   

Cincinnati – Ever wonder what to do with all those unused loyalty points you probably have floating around? According to a survey of 1,000 U.S. consumers by loyalty intelligence provider Colloquy, six out of 10 shoppers intend to use points they’ve earned through customer-loyalty programs to save money on holiday gift-buying this year.

That represents a 22% increase in the number of shoppers who are planning to cash in reward points on gift purchases, compared to the 2013 holiday season.