Loyalty Marketing

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

Barnes & Noble is trying to attract more educators to its stores by hosting a week of appreciation days in April.

During its Spring Educator Appreciation Days from April 11-19, Barnes & Noble will offer pre-K-12 public, private and homeschool educators and administrators special discounts, events, sweepstakes and giveaways.

Special discount offerings include:

Austin, Texas -- Christopher & Banks Corp. has selected Epicor Retail solutions (from Epicor Software Corp.) to streamline operations and support its omnichannel "customer first" strategy.

The retailer plans to leverage a broad solution set that includes Epicor QuantiSense retail business intelligence and analytics and Epicor ShopVisible order management and digital commerce solutions.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Hingham, Mass. – Talbots Inc. has signed an extension to a long-term agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Talbots operates nearly 500 stores throughout the U.S. and Canada.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.