Loyalty Marketing

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey.

According to NRF, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.

The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.

To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.

Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.

Sportsman’s Warehouse will honor those serving in the U.S. military and public safety occupations with a special promotion.

On Military and Public Safety Appreciation Day, Jan. 24, 2015, the stores will offer discounts of up to 20%. Firearms, ammunition, optics and electronics will be offered with a 10% discount.

As media companies increasingly look for ways to boost profitability, the New York Times is leveraging its brand recognition by launching an overhaul of the New York Times Store.

The store is the online destination for shoppers seeking New York Times branded merchandise. But the new store will also sell personalized products that are curated for and recommended to each individual shopper, in addition to bestsellers like classic photography, newspaper reprints, sports memorabilia and books, as well as a wide selection of autographed and historical items.

Walmart and Virgin Mobile USA are teaming up on an aggressive effort to grow sales by leveraging the popularity of shared mobile data plans.

The companies have launched the industry’s first no-contract data sharing plans, available exclusively at Walmart.

New York - Online specialty apparel retailer Bare Necessities is using the Experian Marketing Suite to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system. The Experian platform integrates customer data from any source and channel into an always-fresh central repository or more effective targeting, triggering and personalization of marketing campaigns.