Loyalty Marketing

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.

Rite Aid on Thursday reported $7.7 billion in revenue for its fiscal second quarter ended Aug. 29, representing an increase of 17.5%. Retail pharmacy segment revenues were $6.6 billion and increased 1.9%, primarily as a result of an increase in same-store sales. And pharmacy services segment revenues were $1.1 billion from the date of the acquisition of EnvisionRx — June 24 — through the end of the quarter. 

Online shoppers will do anything to quality for free shipping-even spend more money.

Sixty percent of holiday shoppers say they have increased their online spending in the past to qualify for free shipping, according to the 2015 Holiday Shopping Survey from Pitney Bowes. 

Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe.  He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.