Auto glass retailer generates online traffic

When your customer base is drivers who have had an accident or mishap with their vehicle, capturing consumers “in the moment” is crucial.



So with 6,500 mobile glass shops across the country, Columbus, Ohio-based Safelite Group Inc. runs a national business model that relies on capturing natural search traffic.



To increase this critical online traffic, Safelite deployed the Bazaarvoice Local solution from content marketing solution provider Bazaarvoice. The solution enabled Safelite to collect ratings and reviews from customers and distribute the review content on local pages.



Safelite also partnered with digital search agency Ecselis for guidance on local search engine optimization (SEO) strategies. Ecselis confirmed that content generated from reviews positively influenced local search performance.



In the first five months of usage, Safelite experienced a 128% lift in organic traffic to local business location pages. To show prospective customers how well they service local consumers, Safelite uses Bazaarvoice Local to collect ratings and reviews from customers and to display their honest feedback online on local store pages. Both positive and negative reviews are posted, enhancing credibility.