Plus-size apparel retailer Torrid is launching a national quest to discover the new full-figured face for the brand.
Casting for the Face of Torrid 2016 kicked off this month at Torrid.com/modelsearch and will be followed this summer with live casting events in five major Torrid markets: Minneapolis, Chicago, Dallas, Philadelphia and Los Angeles.
"Every day our girls ask how they can become a Torrid model. Now each one has the opportunity," explains Lisa Harper, Torrid CEO. "We want to turn the camera on her to tell us her story, and why she would love to be a Torrid model. It's our way of celebrating and showcasing our fan base. We're very excited about launching this search to find the Face of Torrid 2016."
The winner will join the ranks of Torrid models Georgina Burke and Philomena Kwao, whose lives were transformed by becoming Torrid brand ambassadors.
Georgina Burke says: "From my first step onto set, to meeting the team behind the brand, my whole journey has been incredible. It inspires me personally to push myself. Torrid has changed my life."
"Becoming one of the faces of Torrid has been an absolute dream for me," said Philomena Kwao. "Not only have I been given the opportunity to model, but I also get to meet the women whose lives have changed with access to fashionable clothes that make them feel good."
Four finalists will be flown to Torrid's Los Angeles headquarters for the last round of competition. It's here that one lucky winner will receive the title "Face of Torrid 2016." The winner will be announced in January 2016.
The winner will receive the title, "Face of Torrid 2016", a Torrid modeling contract, and a Torrid wardrobe. The winner will make appearances at Torrid stores and events as their brand ambassador and could appear in Torrid catalogs, on Torrid.com and the brand's social media.
Applicants also have the option of attending live casting events at malls in the following cities: July 25 Minneapolis – Mall of America August 1 Chicago – Yorktown Center August 8 Dallas – North East Mall August 15 Philadelphia – King of Prussia Mall August 22 LA – Glendale Galleria.
Torrid designs and retails on-trend fashion apparel, accessories, swimwear and lingerie for young, stylish women sizes 12 to 28. Torrid has over 300 stores across the country and online at torrid.com.