Loyalty Marketing

L Brands' Victoria’s Secret division had a record year in 2015, which is why chairman and CEO Leslie Wexner believes now is the best time to narrow the brand’s focus and simplify the operating model to drive long-term growth.

A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.

The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.

Target announced it is testing an expansion of its Cartwheel app, which launched in 2013. The retailer reported that the app has saved users, in total, $475 million (and counting) to date.

The new feature expands the app to allow for digital coupons from manufacturers that offer a dollar amount discount (rather than a percentage discount).

The service is made possible through a partnership with Quotient (formerly Coupons.com), a third-party provider of digital coupons, according to a report by TechCrunch.

Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.

According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

Amazon Prime will now be available as a bundled monthly service for Sprint mobile subscribers, but they will pay for the convenience. According to Re/Code, Sprint users will be able to have the cost of Amazon Prime membership included in their bill. They will also be able to subscribe to the two-day delivery service on a month-to-month basis, at a cost of $10.99 per month. During the course of a year, that equals about 33% more than the normal $99 annual rate. [Re/Code]

Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

Walmart is launching a new tool to give shoppers more reasons to use their Walmart credit and prepaid cards. 

The retailer is rolling out a new, simplified rewards program to bring more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards. Walmart's new 3-2-1 Save cash back program will provide all qualifying cardholders in the U.S. and Puerto Rico with the opportunity to earn rewards for purchases they make, including:

Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.