Loyalty Marketing

The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Ace Hardware Corp. is best known for selling home improvement merchandise, but also operates a growing grocery channel.

Using technology from ProLogic Retail Services, a provider of loyalty marketing solutions specializing in independent grocers, the retail cooperative is enabling its Ace Rewards loyalty program in co-located grocery stores. Ace operates grocery in both “store-within-a-store” configurations and adjacent storefronts with grocery partners.

Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.

Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.

In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.