Loyalty Marketing

PetSmart is launching a promotion to bring panting pups and their owners into the store for heat relief this summer.

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.

Staples is coming to the rescue of consumers with long school supply lists by creating an inventive new way to attract these shoppers.

The retailer has created a panel of experts called the Back to School Council to offer advice to teachers, parents and students on how to get prepared for the next school year.

From the latest products and technology to cost-saving deals and easy ways to get ready for the school year, the council will offer up advice through their blogs and social media channels.

The experts are:

Carrollton, Texas – The range of social media keeps expanding, and TGI Fridays is now including burgers. The casual dining chain has launched “Buy A Burger, Give A Burger,” a new promotion that allows customers to let their friends compete for free burgers through social media.

The parent company of Winn-Dixie, BI-LO and Harveys said all profits generated at its nearly 800 stores on July 4 will be donated to the Wounded Warrior Project.

The project’s Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.

Blue Apron. Dollar Shave Club. The RealReal. The Honest Company.

Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

Barnes & Noble is debuting a strangely appropriate omnichannel promotion for a retailer who might wish it could go back to an era in which bookshops were more relevant.

As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.

The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Port Washington, Wis. -- Allen Edmonds, the 93-year-old premium men’s shoe brand, is embracing the digital age.

The company is offering its first-ever “Factory Seconds” flash sale on its web site. The seven-day-long sale starts June 26 and ends on July 2.