Loyalty Marketing

Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

Signet Jewelers is already the world’s largest retailer of diamond jewelry and it plans to get even bigger in 2016 by accelerating new store and omnichannel growth. The news came as the chain reported a same-store sales increase of 4.9% in the fourth quarter.

Starbucks Corp. is extending its payment platform to extend its reward program beyond its own stores.

The coffee giant announced at its annual shareholders meeting on Wednesday that it will launch the Starbucks Rewards Prepaid Card from Chase by the end of this year.

Home furnishings retailer RH is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity.

The company has announced the launch of the RH Grey Card. For a $100 annual fee, the RH Grey Card provides 25% savings on everything RH, every day, across all of its brands – RH, RH Modern, RH Baby & Child, RH TEEN and RH Contemporary Art.

GameStop Corp. is launching an omnichannel campaign to raise funds for a cause that is near and dear to the hearts of many of the retailer's customers.

Photo: Neal Davies, president and CEO, Effie Worldwide, (left) and Amy Hahn, senior VP of marketing, Ahold, (right) present an Effie Award to Matthew Parry, senior director of marketing at Walmart and Haley Prowell, associate marketing manager at Walmart.

Procter & Gamble, Unilever, Walmart and CVS Health were among this year winners of Effie awards, which recognize excellence in shopper marketing.

Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

It’s been more than 15 years since they started ringing the death knell for brick-and-mortar retail. And although the Internet shopping base continues to grow, the in-store experience is here to stay. Even the doomsayers have quieted during recent years. There are simply too many things about in-store shopping that the online experience can’t offer.