Loyalty Marketing

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

Albertsons completed its acquisition of Safeway earlier this year to create a $57.5 billion company that now plans to return to public ownership with a major stock offering with implications for trading partners and competitors.

Lowe's is doing all the right things when it comes to customer satisfaction, according to J.D. Power's 2015 Appliance Retailer Satisfaction Study.

The study, now in its eighth year, measures customer satisfaction with appliance retailers by examining seven factors (in order of importance): sales staff and service; store facility; price; delivery service; sales and promotions (new to the study); merchandise; and installation service. Satisfaction is measured on a 1,000-point scale.

Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

Bengalaru, India – Bruce Springsteen fans will be delighted by the new store Nike Inc. is opening in Bengalaru, India. Aimed at customers who are “born to run,” the 7,355-sq.-ft., three-level store, Nike’s largest in India, places a special emphasis on the sport of running.

Seattle – Although coffee prices are on the wane, Starbucks Corp. is facing rising wage and rent expenses. The retailer is passing at least some of those costs along to the consumer with higher prices on some beverages.

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

Kohl’s is launching an innovative program to attract shoppers to its back to school sales.

The retailer plans to feature children’s books from author Laura Numeroff now through September at Kohl’s stores nationwide and on Kohls.com. Each item is priced at just $5, with 100% of the net profit supporting children’s health and education initiatives nationwide. 

Seattle – July is often a slow-paced month for consumers, but Amazon.com is seeking to change that. In an effort to promote its Amazon Prime paid loyalty program, the retailer is encouraging customers to celebrate “Prime Day,” a one-day global shopping event on July 15 that is says will have more deals than Black Friday.

Just as the agora in Ancient Greece was the central meeting place where the community could come together to purchase goods from the market, connect with their friends and learn about the latest news, so too are today’s modern shopping centers a place that connects local residents. Today, by leveraging their structure and location, shopping centers can go one step further to affect positive change in their local communities and the nation at large by back to make local residents’ lives better.