Bed Bath & Beyond looks to drive sales, engagement

Bed Bath & Beyond Inc. is expanding its omnichannel credit and CRM offerings with help from marketing and loyalty solutions provider Alliance Data Systems Corp.



Bed Bath & Beyond has signed a new long-term agreement to create a co-brand credit card program. Alliance Data will develop a tailored marketing strategy for the retailer and each of its concepts, utilizing its data-driven lifecycle marketing approach.



To attract new card members, Alliance Data will employ its data assets and analytical marketing to deliver custom insights and identify potential new customers for all of Bed Bath & Beyond's concepts. The program will focus on a multichannel approach leveraging some of Alliance Data's proprietary in-store, online and mobile capabilities. As a result, the retailer hopes to boost sales while strengthening customer relationships.



"We are confident that our marketing approach, predictive analytics and brand- and customer-centric philosophy perfectly align with Bed Bath & Beyond's goals of attracting new customers and increasing brand engagement among loyal card members," said Melisa Miller, president of Alliance Data's card services business. "We look forward to delivering a differentiated value proposition and providing actionable insights that will drive both top-line and incremental sales for Bed Bath & Beyond.”