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Loyalty Marketing

  • REI in gym partnership

    Outdoor retailer REI is setting up shop in a fast-growing gym niche.   REI and Momentum TM Indoor Climbing are launching REI Co-op Climb, which will serve as a hub for climbing gear, programming and events at each of Momentum’s new climbing gyms. Expert instructors from REI’s Outdoor School will help Momentum members and guests gain skills and confidence through gym to crag classes.   

  • Online giant tops in ‘brand intimacy’

    Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

  • Digital ads most effective when they include…

    Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

  • Nutritional retailer posts disappointing quarter

    Vitamin Shoppe missed profit expectations for its first quarter, amid challenges with its Nutri-Force contact manufacturing division.    Vitamin Shoppe posted net income of $8.0 million for the quarter ended April 1, compared to $14.8 million in the same period last year.  Reported fully diluted earnings per share were $0.35 in first quarter 2017, compared to $0.59 in first quarter 2016.    

  • QVC signs up new high-profile partner

    Look for Martha Stewart to appear on the QVC channel.   Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.  

  • Gifting retailer’s Q3 revenues slip

    While sales across floral divisions were strong, a late Easter impacted 1-800-Flowers.com’s third quarter revenues.    For the quarter ended April 2, 2017, revenues were $233.7 million, a slight dip compared to $234.2 million in the prior year period. This reflects lower year-over-year profits across the Gourmet Food and Gift Baskets divisions due to the Easter holiday shifting into the company’s fiscal fourth quarter this year.  

  • How to Stay Ahead in the Current Economic Environment

    Much like 2016, the first quarter of 2017 has seen a slow start to consumer spending. However, just like last year, this is expected to be a temporary setback. Strong consumer confidence and income growth have set the stage for a spending bounce back in the second quarter.   

  • NRF: Mother’s Day spending to reach record-high

    Whether treating mom to jewelry or a special outing at her favorite restaurant, consumers plan to spend more than ever on Mother’s Day.   Specifically, Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22, according to the National Retail Federation’s annual survey, which tapped 7,406 consumers about their Mother’s Day plans. The study was conducted by Prosper Insights & Analytics.  
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