Loyalty Marketing

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

Black Friday and Cyber Monday may still be cool, after all.

A new study on the holiday shopping habits of almost 7,000 millennials by product discovery platform Influenster shows that 93% of respondents plan on shopping Black Friday and/or Cyber Monday this year.

Marketing and merchandising changes at Target Corp. are paying off as the retailer reported better than expected traffic and sales in the third quarter.

For the quarter ended Nov. 1, Target reported a same-store sales increase of 1.9%. Net sales rose 2.1% to 17.6 billion.

Profit rose to $549 million, or 87 cents per share, up from $352 million, or 55 cents per share in the year-ago period. Not including one-time items, the company earned 86 cents per share, which was in line with Wall Street expectations.

RadioShack is moving Black Friday all the way over to Wednesday in the hopes of ramping up shopper excitement for the holiday.

The company issued a call to customers Tuesday saying that as a "thank you to our loyal customers (particularly those who don't like to get trampled at big box stores on Black Friday), RadioShack's Black Friday Sale will begin early on Wednesday, Nov. 25." RadioShack says stores will stay open an extra hour on Wednesday, will reopen at 8 a.m. on Thanksgiving Day and feature extended hours the rest of the weekend.

Dollar General is looking to help its customers stretch their budget this holiday season with an updated assortment of toys, as well as digital coupons, hot deals and low prices online and in-store.

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

Sears is going the private, members-only route this Black Friday in an effort to drive traffic to its stores.

For the first time ever, Sears will open all of its stores to select Shop Your Way members for a private night of shopping for many of its Thanksgiving/Black Friday doorbusters four days early. Sears will hold its "Members Private Night" in all stores on Nov. 22 from 6-9 p.m. While access to the event is by email or text invitation only, members can text the word "EXCLUSIVE" to 73277 to receive an invitation, while supplies last.