Loyalty Marketing

GNC Holdings’ income and revenue declined in the first quarter, but the company said it is encouraged by the results of its marketing and pricing revamp.    Net income totaled $23.9 million, or 35 cents per share during the quarter, compared with $50.8 million, or 69 cents per share, in the year-ago period year. Adjusted earnings were 37 cents per share, which was above estimates.   Revenue totaled $644.8 million during the quarter from $668.9 million last year, but still above estimates. 

Some of the biggest names in retailing and foodservice used experiences to encourage a high percentage buyers to visit at least once last year.   Specifically, Walmart, McDonald’s and Target had more than five out of six U.S. consumers shopping with them in 2016, according to “The Checkout Penetration Index,” from The NPD Group’s Checkout Tracking.   

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

Highly promotional activity and increased multichannel initiatives not only helped Shoe Carnival hit its expectations, but exceed $1 billion in net sales for the year.   For the quarter ended January 28, 2017, the retailer’s net sales were $234.2 million, a 0.2% increase, compared to net sales of $233.7 million for the fourth quarter of fiscal 2015. While it was in line with its goals, this was just shy of Wall Street’s prediction for sales of $235 million.  

People love to give gifts.   

The nation’s largest consumer co-op reported a solid year amid ongoing sustainability achievements.     REI reported annual revenues of $2.56 billion in 2016, up 5.5% from $2.42 billion in 2015.    Same-store sales, which include direct to consumer sales, rose nearly 4% and digital sales grew by nearly 18%.  

The chief marketing officer of J.C. Penney is leaving the company after two years on the job.   Mary Beth West is leaving the department store retailer on March 31 to become senior VP and chief growth officer of the Hershey Co. She will join Hershey on May 1.   West joined Penney in April 2015 after serving on the company’s board of directors for 10 years.   

The Michaels Companies is making a move to further inspire its hobbyists online.    A new partnership with online destination Craftsy is giving Michaels’ shoppers access to on-demand classes. Specifically, Michaels will leverage Craftsy's growing video library of more than 1,300 on-demand lessons from expert instructors sharing their crafting experiences.