Loyalty Marketing

Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.  

Back to school is the retail year’s second most critical season. It’s thought of as that make-or-break stretch that provides momentum into the holiday season. For several years, retailers have seen changes in the way the back-to-school season behaves. This year will be no exception as e-commerce and convenience plays continue to devour consumer attention and wallet share.   

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

Macy's appears to be making some headway in its turnaround efforts, reporting second quarter sales and profit that topped estimates. But the retailer still reaffirmed its downbeat guidance for the year.    Net income increased to $116.0 million, or 38 cents per share, up from $11.0 million, or 3 cents per share, in the year-ago period. Adjusted earnings per share was 48 cents.  

Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.   Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.

Retailers are eager to combat the force of Amazon, but they lack the strategy, marketing dollars and digital resources to do so.   Specifically, 44% of retailers do not know how to respond to the power of Amazon, according to “A New Path for Retail: Co-Existing with the Force of Amazon.” The report is from Bluecore, a commerce decision platform provider.  

Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

For the third straight year, L.L.Bean has beat out Amazon in a customer service ranking.   The outdoor outfitter came out on top in Prosper Insights & Analytics’ annual review of service excellence among retailers, with Amazon a close second. Rounding out the top five; Lands’ End, Fingerhut, and Kohl’s.