Loyalty Marketing

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Amazon is getting ready to host its fourth-annual flagship sale in India.   The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.  

Postmates just made a strategic move in the online delivery war.    Knowing that delivery fees can exceed the cost of a food order, the on-demand app-based delivery provider has killed delivery fees for orders over $20. This decision entitles Postmates Unlimited subscribers to free delivery for orders placed with any of its 250,000-plus merchant partners.    Postmates members pay a $9.99 monthly subscription fee.  

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

The nation's largest retailer is gearing up for the holidays with the early return of its popular layaway program and stocking up on exclusive toys.    The program went into effect on Sept. 1. Again this year, there is no opening fee for customers to start a layaway account, and they only need to put down 10% (or $10, whichever is greater).   

As much as today's shoppers want convenience, they also prioritize saving money and will make time to uncover the best deals online and offline.     Over half (53%) of consumers indicated they invest over two hours a week looking for deals and savings across all sources, according to a survey from Valassis. About 25% of millennials and moms spend over four hours a week in their search for value.  

As promised, Target has moved its Cartwheel savings program into the retailer's app.   Target announced the move on Monday, saying that shoppers no longer need to switch back and forth, or maintain separate apps. The Target app is now listed as “Target—now with Cartwheel.”  

Fashion retailer Express topped analysts' second quarter sales and earnings estimates amid surging e-commerce growth.   Express had a net loss of $11.8 million, or 15 cents a share, in the quarter, compared to net income of $10.1 million, or 13 cents a share, in the year-ago period. Adjusted per-share earnings came to 1 cent, better than the consensus for a loss of 1 cent.