Loyalty Marketing

Macy’s is looking to inspire shoppers once again this February with promotional events tied to the American Heart Association’s Go Red For Women campaign.

Kroger customers are about to find out "how low" gas prices can go with a new contest from the nation's largest supermarket chain.

With Kroger's newest #FuelPointsSweeps giveaway, customers have a chance to win free fuel for a month, not to mention pay as little as 1 cent for a gallon of gas.

Toys"R"Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies"R"Us and Toys"R"Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

Impulse buying is alive and well in the United States.

Toys "R" Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies "R" Us and Toys "R" Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

Belk is inviting couples engaged to be married to attend an Engagement Party during the month of February in the home department at their local store.

The promotional event will include displays of gift registry/wedding merchandise and feature refreshments, giveaways and drawings for prizes from Belk.

E-commerce retailers might think new customers acquired during the holiday season are a gift, but they many not keep on giving.

Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.