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Loyalty Marketing

  • Kmart enters extreme value game with digital twist

    Move over Big Lots and Ollie’s Bargain Outlet. Kmart is ready to begin making opportunistic purchases of closeouts and liquidated good in keeping with its strategic vision to make shopping fun again.

    Kmart said its strategic merchandising group is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and capitalizing on other opportunistic situations to obtain outstanding products and offer unbeatable value.

  • Loyalty, gas promotions lift Weis Markets in Q3

    Regional grocery chain Weis Markets says its loyalty program and other promotions helped boost traffic in the third quarter as the company reported an increase in same-store sales.

    For the period ended Sept. 26, sales increased 4.1% to $711.9 million while same-store sales increased 4%, compared to the third quarter in 2014. The company says it generated $12.8 million in net income, down 5.4%, compared to the same period in 2014. Third quarter earnings per share totaled 48 cents, compared to 50 cents in 2014.

  • Commerce craftsmen changing perception

    Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

  • Kohl’s invites America to celebrate #AllTheGoodStuff

    Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

    The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

  • Dick’s delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

  • Tech Bytes: Three Reasons for E-Tailers to go Brick-and-Mortar

    While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

    Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

    Buy Online, Pickup at Your Store

  • Dick’s Sporting Goods delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRush delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

  • Expansion Strategies for Today’s Risk-Averse Retailers

    While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.

    Revisiting Brand and Revenue Expansion Strategies

  • Study: What do online shoppers like to avoid?

    When it comes to e-commerce, the top driver is actually something the experience doesn’t offer.

    According to two surveys of online shoppers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity, in December 2015 and January 2016, a leading 55% of respondents cited the lack of crowds, traffic and hunting for parking as a top reason to buy online. Another 46% said shopping online takes less time than shopping in stores, while 46% also mentioned free shipping.

  • Food Lion hits 1 million Facebook fans, provides meals

    Food Lion is feeling good about recently reaching the milestone of 1 million Facebook fans, and is sharing the positive vibes.

    In recognition of this social media achievement, Food Lion is donating 1 million meals to those in need. The meals will be donated to Feeding America in the form of a monetary donation (Feeding America provides an average of 11 meals for every dollar donated) and distributed evenly among 30 local Feeding America member food banks within the grocer's service area. The donation will span across its 10-state footprint.

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