Loyalty Marketing

Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

With access to more disposable income, Hispanic consumers will up their holiday spending this year — especially through e-commerce.  

Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Amazon is getting ready to host its fourth-annual flagship sale in India.   The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.  

Postmates just made a strategic move in the online delivery war.    Knowing that delivery fees can exceed the cost of a food order, the on-demand app-based delivery provider has killed delivery fees for orders over $20. This decision entitles Postmates Unlimited subscribers to free delivery for orders placed with any of its 250,000-plus merchant partners.    Postmates members pay a $9.99 monthly subscription fee.  

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

The nation's largest retailer is gearing up for the holidays with the early return of its popular layaway program and stocking up on exclusive toys.    The program went into effect on Sept. 1. Again this year, there is no opening fee for customers to start a layaway account, and they only need to put down 10% (or $10, whichever is greater).