Loyalty Marketing

Home furnishings retailer RH is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity.

The company has announced the launch of the RH Grey Card. For a $100 annual fee, the RH Grey Card provides 25% savings on everything RH, every day, across all of its brands – RH, RH Modern, RH Baby & Child, RH TEEN and RH Contemporary Art.

It’s been more than 15 years since they started ringing the death knell for brick-and-mortar retail. And although the Internet shopping base continues to grow, the in-store experience is here to stay. Even the doomsayers have quieted during recent years. There are simply too many things about in-store shopping that the online experience can’t offer.

GameStop Corp. is launching an omnichannel campaign to raise funds for a cause that is near and dear to the hearts of many of the retailer's customers.

Photo: Neal Davies, president and CEO, Effie Worldwide, (left) and Amy Hahn, senior VP of marketing, Ahold, (right) present an Effie Award to Matthew Parry, senior director of marketing at Walmart and Haley Prowell, associate marketing manager at Walmart.

Procter & Gamble, Unilever, Walmart and CVS Health were among this year winners of Effie awards, which recognize excellence in shopper marketing.

Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

Harry & David is using social media to bring consumers back to the fun of a childhood Easter egg hunt.

The specialty gourmet gift retailer is hosting a social media giveaway called the “Eggciting Hunt Sweepstakes” through April 15 with hundreds of dollars of gift cards as prizes. Participants register online and then are sent on a hunt for clues to find virtual eggs on Harry & David’s Facebook and Twitter accounts.

Specialty apparel retailer New York & Company plans to convert even more of its nearly 500 stores to an outlet format following a strong finish to the year.

The pace of expansion slowed at Shoe Carnival in 2015 but the company produced respectable growth against a challenging prior year comparison that has it poised to achieve a major milestone in 2016.

Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.