H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.
From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.
Online deal provider Groupon is offering it merchants new digital tools designed to ease the creation and management of marketing campaigns across Web, mobile and tablet devices.
The updates are being provided under the Groupon Merchant brand, a new tablet app that allows users to track and manage their Groupon campaign and more self-service deal options. The goal is to deliver the ability to customize the structure and appearance of Groupon promotions.
Specific new digital Groupon offerings include:
