Loyalty Marketing

Consumer confidence rose in February amid the vaccine push and as Americans grew more optimistic about the economy — and travel. 

A mixture of national and regional retail chains take top honors in a new ranking of the top retail loyalty programs across a wide range of verticals.

A global payment app and a major young women’s media brand are entering a leading-edge digital shopping space.

A new survey reveals five steps that direct-to-consumer (DTC) retailers can take to increase customer engagement with subscription programs.

A quick-service restaurant chain discovered a loyal hunting segment and tracked its sandwich preferences using social media.

Experiences are out. Food is in.

Ulta Beauty unveiled a $25 million diversity and inclusion initiative and brought on a popular celebrity activist and entrepreneur to serve as its diversity and inclusion advisor. 

With the holiday season now behind us, our unprecedented circumstances brought to light something we all expected: Shopper behavior has changed dramatically.