CBL mall partners with Carolina Country Music Fest
Coastal Grand Mall in Myrtle Beach has signed on as the official fashion partner of the Carolina Country Music Fest, which is held the first week of June in the popular beach community.
The CBL-owned property begins a three-month campaign to promote the festival this month that will include fashion shows, discounts on CCCM apparel and merchandise, and opportunities to win tickets to the event.
The four-day festival, which was inaugurated in 2015, has steadily increased in attendance each year. The 2019 event drew more than 30,000 country music fans, many of whom inhabit the venue on the beach with campers and RVs.
“The campaign culminates in mid-May with a tailgate party at Coastal Grand where attendees will have the opportunity to win great prizes, including two 4-day Super VIP tickets,” said Stacey Keating, senior communications director of CBL.
The million-plus-sq.-ft. Coastal Grand is a dominant mall in Myrtle Beach with more than 170 stores including Belk, Dillard’s Cinemark Theatres, Dick’s Sporting Goods, J.C. Penney, and Bed Bath & Beyond.