Duck Donuts takes flight with mobile rewards

A rapidly-growing franchise chain is offering points and special shopping features to members of its new loyalty program.

Duck Donuts is taking off with Duck Donuts Rewards, a mobile point-based loyalty program based on the LevelUp platform. Available to download on Apple Store and Google Play, the app is designed to work seamlessly with Duck Donuts’ existing POS technology.
 
Rewards members can order ahead in the app and skip the line when they arrive at the store, or scan the app in-store to pay. Customers will earn five points for every dollar spent that will unlock rewards as the status levels increase. As a signup perk, customers receive a free donut after first purchase and on their birthday, in addition to other surprise benefits throughout the year.

In addition to driving visits and purchases, Duck Donuts hopes the program will provide consumer-driven data that will enable better insight into its target audiences.

The following rewards are unlocked at each status level:
•    Welcome: Free customized donut after first purchase.
•    Fantasduck: Earn 300 points and choose between a free donut or medium coffee.
•    Incrediduck: Earn 600 points and receive two free donuts and a medium coffee.
•    Magnifiduck: Earn 1,200 points to earn a free half-dozen donuts.
•    Stependuck: Earn 2,250 points to receive a free dozen donuts.

"We are thrilled to announce the official launch of Duck Donuts Rewards, giving us the opportunity to further engage and reward our loyal guests with our point-based system,” said Russ DiGilio, Duck Donuts founder and CEO. “Duck Donuts Rewards provides a mobile-friendly user experience and convenient way to enjoy our warm, delicious and made-to-order donuts. Having the ability to order donuts and earn rewards in the same app truly streamlines the checkout experience for our customers.” 
 
Duck Donuts opened its first locations in 2007 in Duck and Kitty Hawk, N.C. By 2011, the retailer had expanded to four Outer Banks locations. The first franchise opened in Williamsburg, Va., in 2013, and there are now 90 open franchise locations and more than 145 additional contracts in 26 states and four countries.