Grubhub is directly competing with Uber Eats and DoorDash with its new monthly subscription service.
The on-demand food delivery platform is launching Grubhub+, a new monthly membership program offering exclusive services and perks. For a cost of $9.99 per month, members receive unlimited free delivery at eligible restaurants, which will be marked with a GH+ by their names on the Grubhub site and app. Customers can filter their search for eligible restaurants only.
In addition, the program provides unlimited 10% cashback for orders placed at Grubhub+-eligible restaurants. Other benefits include priority access to elite Grubhub customer service support, exclusive access to new rewards from the Grubhub Perks loyalty program, and double-matching on customer charitable donations to made by rounding up the change on orders through Grubhub’s Donate the Change initiative.
Currently, anyone can sign up for a free 14-day trial. Customers who are participating in any other food delivery subscription program can receive an extended 30-day free trial, and all students enrolled in any of the more than 150 college campuses that work with Grubhub will receive Grubhub+ for free. Grubhub is also offering an equivalent membership service called Seamless+ for users of its Seamless on-demand delivery service.
"Whether they're trying us out for the first time or order many times a week, diners already love our exclusive Perks," said Sam Hall, Grubhub's chief product officer. "Now with Grubhub+, we're excited to dramatically expand rewards while doubling our charitable impact and assisting with our elite support teams. We've pulled out all the stops for this program."
Grubhub is keeping pace with other major on-demand food delivery platforms by rolling out Grubhub+. For example, Uber Eats offers Eats Pass, which for $9.99 per month provides subscribers $0 delivery and 5% off orders over $15 for orders at all restaurants on Uber Eats in the subscriber's city. And DashPass, DoorDash’s nationwide subscription program, offers its members unlimited free delivery on orders $12 dollars or more from participating restaurants, also for $9.99 a month.