Banana Republic is teaming up with an on-demand delivery platform to make BOPIS even more convenient.
The specialty apparel retailer is partnering with Postmates to launch its first-ever on-demand delivery. The new service, available in the New York City and Southern California markets, enables customers to purchase items online and have them delivered to their home.
Customers in eligible markets can select the buy online pick up in store (BOPIS) option and once they receive notification their items are available for pickup, choose to have a Postmates driver retrieve their goods and deliver them. Delivery will be free on these orders within the delivery radius.
“We are excited to introduce this partnership with Postmates as we continue to offer our customers convenient ways to shop,” says Mary Alderete, Banana Republic chief marketing officer. “Our customers are curious, connected and out in the world and we’re offering them a modern retail experience. Same-day delivery is a natural next step for us as we’re seeing continued success with our buy online pick up in-store program.”
Banana Republic’s sister brand Old Navy, which shares Gap Inc. as a parent, began offering a similar program in partnership with Postmates in December 2019. Old Navy shoppers in select markets can also have a Postmates driver deliver their BOPIS purchases, at a cost of $8.99 per delivery.
Founded in San Francisco, Banana Republic is located in more than 650 company-operated and franchise retail locations worldwide.