Games/ Contests/ Sweepstakes

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

Retailers often assume that meeting the needs of the Millennial generation through technology is a highly specialized endeavor due to the unique experience these “digital natives” have had growing up in an IT-centric world. But before making that assumption, retailers should consider these words author Joyce Maynard, then a Yale freshman, wrote in her 1972 New York Times essay “An 18-Year-Old Looks Back on Life:”

In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate. 

Participants are asked to upload a recent photo of their children on the Gerber Facebook page for a chance to win a grand prize of $50,000 as well as the chance for their child to star in a future advertisement for Gerber. In addition, six Milestone winners will be selected based on Facebook fan votes. Photo entries are being accepted now through Oct. 27.

Columbus, Ohio – DSW Inc. is opening a new store in Eatontown, N.J., on Sept. 26.

The store will be located at 135 Route 35 in Eatontown. Customers will be eligible to participate in the DSW Rewards loyalty program as well as the DSW Shoe Lover program on Facebook which enables them to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign. 

Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.

PLANO, Texas — As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion. 

Lay’s Stax will host a Game Day Click-Off sweepstakes on its Facebook page, where fans of Thursday Night Football and Lay's Stax crisps will have the chance to engage with the brand, share their love of football and win prizes, including a chance to win tickets to Super Bowl XLVIII in New York/New Jersey.