Games/ Contests/ Sweepstakes

BOCA RATON, Fla. — Office Depot is not forgetting college students during the highly competitive back-to-school season, and to meet that segment’s unique needs, it has teamed up with Chegg, a student hub that offers various services to college students, including textbook rentals.

Woodland Hills, Calif. – Build-A-Bear Workshop is partnering with 505 Games to release an app for iPhone, iPad and iPod Touch called “Bear Valley.” The app, available for $4.99 at the Apple App Store or on iTunes, lets customers create a virtual teddy bear and take it through various online experiences.

Bear Valley game features include shopping, buying and decorating a condo, performing in an outdoor theater, playing with toys, participating in scavenger hunts and playing on a playground. The game was developed by WayForward.

New York – Gilt.com is launching the Gilt Insider Program, a new free rewards program offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events.

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.

St. Louis – Fancy Feast Gourmet Cat Food is launching a Pinterest sweepstakes called “Cheese Affair Pin to Win.” The contest, promoting the company’s new line of cheddar cheese-flavored products, offers cheese-themed prizes including a trip to New York to attend an event hosted by cheese expert and author Liz Thorpe. Consumers are eligible to win prizes by pinning certain cheese-themed images from Fancy Feast on their Pinterest boards during certain time periods through Aug. 11.

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school.