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  • PetSmart goes virtual for Halloween

    Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

    After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

     

  • PetSmart leverages social media to drive Halloween sales

    PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

    The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

  • Online retailer 6pm.com celebrates sixth anniversary

    Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.

    During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes. 

  • Food Lion kicks off fall football campaign

    SALISBURY, N.C. — Food Lion will kick off its Children's Miracle Network Hospitals Fall Football Campaign this week. The campaign will run through Sept. 17 to support local children and their families receiving medical care from 26 children's hospitals.

  • Modell’s Sporting Goods expands New York footprint with two new stores

    New York -- Modell’s Sporting Goods will celebrate the grand opening of two of its newest locations on Aug. 30, giving it a total of 155 storefronts.

    The new stores are located in Huntington Shopping Center, Huntington Station, N.Y., and in Fivetowns Shopping Center, Rosedale, N.Y. Both locations are on Long Island.

  • E.p.t to mark Labor Day with contest celebrating moms in labor

    TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

    Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand. 

  • Pepsi sponsoring Katy Perry performance for MTV Video Music Awards

    PURCHASE, N.Y. — Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25. 

    Pepsi will also hold a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's upcoming album, Prism, available Oct. 22. Participants who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

  • Dunkin’ Donuts launches Twitter sweepstakes for mobile app

    Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.

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