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  • IKEA Canada adds interactive element to catalog

    Burlington, Ontario, Canada -- IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

    When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

    Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

  • GameStop has exclusive for Skylanders fans

    GRAPEVINE, Texas — GameStop has partnered with Activision to offer its customers the exclusive chance to pre-order the Golden Dragonfire Cannon Battle Pack that expands their Skylanders Giants game play with new battle arenas and figures. This limited edition battle pack features the Golden Cannon and unlocks an exclusive in-game battle arena.

  • PBS organics lesson brought to you by Whole Foods

    ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

  • Target friends Facebook for back-to-school campaign

    Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

    The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

  • GGP malls team with DonorsChoose.org to donate to schools nationwide

    Chicago -- General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

    The partnership is designed to assist local schools and teachers with supplies and funding.

  • Drink soda, eat chips, aid illiteracy effort

    Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

  • Jennifer Garner, Frigidaire help 'Save the Children' with Facebook campaign

    CHARLOTTE, N.C. — Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

    Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green," starring Garner, premiere.

  • NASCAR sponsors go the extra patriotic mile

    DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

  • Retail marketing firm looks to score with innovative soccer event

    Kendal King Group has created a unique event to be held in Northwest Arkansas later this summer that is designed to simultaneously benefit local charities while commemorating the firm’s 25th anniversary.

  • Unilever gives away gift cards

    Shoppers at Army & Air Force Exchange Service (AAFES) stores are being encouraged to think clean this summer as part of a promotion involving Unilever.

    The global consumer products company is offering a “Salute to Clean Sweepstakes,” in which customers eligible to shop at AAFES stores can enter to win a $1,000 gift card.

    “Exchange shoppers can really clean up this summer,” said AAFES chief of staff Col. Thomas Ockenfels.

    The deadline for entry to win one of the 15 gift cards is July 19.

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