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  • Office Depot offers augmented reality promotion

    Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.

  • Dr Pepper Snapple Group teams up with San Francisco Giants

    Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

  • Purell issues 30-Day challenge to consumers

    GoJo Industries, the makers of Purell Advanced Hand Sanitizer, have issued a challenge to consumers to adopt 30 days of healthy habits by joining the Purell Advanced 30-Day Challenge.
     

  • Newegg takes back-to-school campaign to Facebook and Twitter

    Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

    Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

  • JCP entices back-to-school shoppers with digital ‘Express Yourselfie’ campaign

    J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

    Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

  • Scholastic plans new multi-platform series TombQuest

    Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

    TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

  • LivingSocial offers ‘Daily Gem’ summer promotion

    Washington, D.C. - Daily deals site LivingSocial is featuring a summer promotion called the Daily Gem, a chance for additional savings on premium and custom-selected deals based on a shopper’s preferences. Each morning, LivingSocial shoppers will receive a personalized Daily Gem deal via email with the chance to save an additional 15% on top of existing savings if they purchase by 3 p.m. local time.

  • ShopAtHome.com launches ShopGold Rewards

    ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

    The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

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