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Dickey’s launches omnichannel campaign
Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.
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Scott teams with NASCAR racer for bathroom makeover sweepstakes
Toilet paper company Scott is offering two customers the opportunity to win $25,000 bathroom makeovers. The company’s “Pic to Win” sweepstakes is also the brand’s first time partnering with AJ Allmendinger, who drives Scott’s number 47 car for NASCAR.
Contestants enter the sweepstakes by taking a photo of their bathroom that needs a makeover and uploading it to Scott’s contest picture gallery. Eight contestants who don’t win the grand prizes will win pit-level tickets to see a NASCAR race