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Olive Garden gets social with breadsticks
Orlando, Fla. – “Breaking bread” is the tradition of mixing socialization with eating, and Olive Garden is taking the concept to a new, virtual level. To promote its new breadstick sandwiches, Olive Garden is launching the “Breadsticks Nation” sweepstakes, powered by social engagement technology from HelloWorld.
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Disney to debut smart toys for holidays
Retailers planning their assortments for the holidays should get excited about a slew of new and innovative toy offerings from Disney.
Disney Consumer Products says it is joining together connected toys and wearable technology to put kids at the center of the world’s greatest stories from Disney, Marvel and Star Wars. A new system of toys and wearables from Disney will use smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across the Walt Disney Company.

