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  • Body Shop touts ethical accomplishments, vows to do more

    The Body Shop has always been known for being on the cutting edge of sustainability trends, and now the company is unveiling a new global CSR strategy on its 40th anniversary.

    The beauty retailer's new corporate sustainability strategy aims to position the company as a leader in ethical business and define the next stage of development of the business.

  • Another marketing first for Target

    Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

    The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

  • Saks Off 5th adds a little Gilt to its first NYC store

    Sak Off 5th's first location in New York City will feature a pop-up shop that appeals to the retailer's target market.

    Saks announced that Gilt will open its first ever in-store shop at the Saks Off 5th store in New York. The pairing of these two brands in a physical space marks Gilt's entry into brick-and-mortar retail and demonstrates the company's plans to bring an all-channel shopping experience to Gilt customers.

  • Commerce craftsmen changing perception

    Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

  • Kohl’s invites America to celebrate #AllTheGoodStuff

    Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

    The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

  • Dick’s Sporting Goods delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRush delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

  • Lunar New Year inspires Macy's marketing campaign

    Macy’s is looking to leverage the popularity of the Lunar New Year through a variety of promotions in-store.

    The retailer is planning to host artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, with the uniqueness of Asian culture on prominent display for visitors to admire while they shop.

  • Victoria's Secret aims to score with new promotion

    Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

  • 99 Cents Only holding Valentine’s Day hug-off

    99 Cents Only has done it again. The company’s penchant for clever promotions will be on display on Valentine’s Day in the parking lot of one of its stores on Sunset Boulevard in Los Angeles.

  • Watch out Black Friday, Year of the Monkey is here

    Retailers are always looking for new promotional opportunities and with the arrival on the Lunar New Year a mall operator in upstate New York hopes to generate shopper traffic with a range of Chinese-inspired activities.

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